If you’re running ads but still not seeing consistent results, chances are your roofing lead funnel isn’t working as it should. A lead funnel is the journey your prospects take—from seeing your ad to booking a roofing appointment. When every step is dialed in, you get more qualified leads without wasting time or money.
Here’s a visual step-by-step breakdown of what a high-converting roofing lead funnel looks like:
1. Targeted Ad Campaign (Top of Funnel)
Everything starts with visibility. Whether it’s Facebook, Google, or YouTube, your ad needs to speak directly to your ideal customer—property managers, homeowners, or business owners with roof problems.
Example: “Leaky roof? Book your FREE roof inspection today!”
✔ Target by ZIP code, age of home/building, and roofing interests
✔ Include a strong call-to-action (CTA)
✔ Use before-and-after photos or damage visuals
2. Click to Landing Page (Lead Capture)
Once they click, don’t send them to your homepage. Your ad should lead to a dedicated landing page with one clear goal: collect their contact info.
Key features:
- Headline that repeats your offer
- Contact form with name, phone, and address
- Trust builders: reviews, certifications, and photos
- CTA button: “Schedule My Free Inspection”
3. Instant Response & Qualification (Automation)
Once the lead submits the form, automation kicks in. This is where most contractors drop the ball.
Automation essentials:
- Instant “Thank You” message or SMS confirmation
- Email or text follow-up within 5 minutes
- Optional: Assign to a virtual assistant or inside sales rep for qualification
4. Lead Nurturing (Mid-Funnel)
Some leads aren’t ready right away. They need follow-ups, reminders, and reassurance.
Use a drip campaign with:
- Educational content: roof tips, damage signs, warranty info
- Testimonials or case studies
- Exclusive seasonal offers or limited-time discounts
Keep your company top of mind until they’re ready to act.
5. Appointment Booking (Bottom of Funnel)
Now comes the close. The lead chooses a time, confirms their appointment, and gets added to your calendar.
Tools like Calendly, JobNimbus, or GoHighLevel can automate this process.
6. Pre-Visit Confirmation & Route Planning
Before you show up, confirm the appointment by text or call. This reduces no-shows and builds professionalism.
✔ Text: “Hey [Name], confirming your roof inspection for [Date/Time]. Our technician will arrive at [Time]. Reply YES to confirm.”
✔ Add to your routing system for efficient scheduling
Final Thoughts
When your roofing lead funnel is working properly, every ad dollar turns into booked appointments—automatically. But if even one step is broken, you’ll burn through budget with little to show for it.
At B2B Roofing Sales, we build and manage the entire funnel for you—ads, landing pages, automation, follow-up, and booking—so you can focus on what you do best: fixing roofs and growing your business.