Roofing competition is fierce—and in 2025, contractors need more than yard signs and word-of-mouth to keep leads coming in. With technology and buyer behavior evolving fast, now’s the time to sharpen your roofing lead generation strategy. Below are 10 proven methods roofing companies are using right now to fill their pipeline with high-quality leads.
1. Google Ads (Pay-Per-Click)
Google Ads let you show up when someone searches “roof repair near me” or “roofing company in [your city].”
✔ Target by location
✔ Only pay when someone clicks
✔ Appear above organic listings
Pro tip: Use local keywords + offer-driven headlines like “Free Roof Inspections – Book Now.”
2. Facebook and Instagram Ads
Social platforms are perfect for generating interest before homeowners even search.
✔ Use before-and-after visuals
✔ Target by location, age of home, or income
✔ Retarget site visitors and past leads
A strong offer with urgency (“Limited Spring Bookings Left!”) drives clicks.
3. Local SEO
If your business isn’t showing in the Google Map Pack, you’re missing daily leads.
✔ Optimize your Google Business Profile
✔ Add service pages targeting specific cities
✔ Encourage 5-star reviews regularly
Ranking higher = more phone calls.
4. Door Knocking
Yes, it still works—especially after a storm.
✔ Target neighborhoods with visible roof damage
✔ Bring a flyer with your contact info
✔ Be polite, brief, and offer a free inspection
Pair this with a branded truck and you’ve got instant credibility.
5. Referral Programs
Turn your happy customers into your sales team.
✔ Offer $100–$500 for each booked referral
✔ Provide shareable social media posts or cards
✔ Track using unique codes or referral forms
People trust people—use it.
6. Storm Damage Mapping Tools
Platforms like HailTrace and RoofScope help you identify areas recently hit by storms.
✔ Target your marketing to these zones
✔ Reach out with storm-specific messaging
✔ Combine with door-knocking or Facebook ads
7. YouTube & Video Marketing
Video builds trust quickly.
✔ Show past projects, walkthroughs, and FAQs
✔ Run YouTube Ads in local markets
✔ Embed videos on landing pages
Video converts better than text alone.
8. Partner with Local Businesses
Build relationships with realtors, property managers, and insurance brokers.
✔ Offer co-branded materials
✔ Provide fast service to their clients
✔ Stay top of mind with seasonal check-ins
9. Email Marketing
Your past leads and customers are a goldmine.
✔ Send monthly roof tips, offers, and weather alerts
✔ Include photos, testimonials, and booking links
✔ Use automated drip campaigns to stay consistent
10. Outsource to a Lead Gen Partner
Running all this on your own can be overwhelming. At B2B Roofing Sales, we handle the entire roofing lead generation process—from Google Ads to door-knocking scripts to follow-up automation. We make sure you never run out of quality leads, and our pricing is built to fit growing contractors.
Final Takeaway:
Whether you’re a new contractor or an established company, these 10 strategies are working right now in 2025. Combine them, test what works best in your market, and never rely on just one lead source. Your next big job could be just one click (or knock) away.