Following up with potential customers can feel awkward—but if done right, it builds trust and increases your closing rate without coming across as pushy. In fact, the difference between a lost lead and a booked job often comes down to how and when you follow up. Here are proven roofing lead follow-up tips, including email, text, and phone call templates to help you strike the right balance.
1. Timing is Everything
The first follow-up should happen within 5 to 15 minutes of receiving a lead. Waiting longer can result in lost interest or competitors swooping in. Use a CRM or notification system to respond quickly.
2. First Touch: Friendly and Informative
Text Template (Sent Immediately):
Hi [Name], thanks for reaching out to [Your Roofing Company]! Just saw your request—when would be a good time to schedule a free estimate?
Email Template (Within 1 Hour):
Subject: Thanks for Reaching Out About Your Roof
Hi [Name],
Thanks for contacting us at [Your Roofing Company]. We’d love to help with your roofing needs. Let’s set up a quick time to visit your property and provide a free inspection.Just reply to this email or call/text us at [Your Phone Number].
– [Your Name], Owner
[Website] | [Phone]
3. Second Follow-Up: Keep It Helpful
Send a second message within 24 hours if there’s no response. Keep it casual but include value.
Call Script (Day 2):
“Hey [Name], this is [Your Name] from [Your Roofing Company]. Just wanted to follow up on your inquiry. We’re offering free inspections in your area this week—happy to pencil you in. Let me know what works for you!”
Text Reminder:
Hi again [Name], just checking in. We’re still offering free inspections this week—would you like us to stop by and take a look?
4. Third Follow-Up: Add Urgency or Incentive
If no reply by Day 4–5, give a gentle nudge with a reason to act now.
Email Template:
Subject: Still Need Roofing Help?
Hi [Name],
Just wanted to follow up and see if you’re still in need of roofing help. We have limited slots open this week and would love to help. If you’re still interested, we can reserve a spot for your free inspection.– [Your Name], [Your Roofing Company]
5. Know When to Let Go, But Stay in Touch
After 3–4 follow-ups, give space. Add the lead to a drip email campaign or retarget them with ads. They might not be ready now, but they’ll remember your professionalism later.
We Can Handle This For You
If all this sounds like a lot to juggle—don’t worry. At B2B Roofing Sales, we help contractors with the entire roofing leads process, from generating high-quality leads to managing follow-ups and closing the sale. Our systems are designed to boost your close rate while keeping your brand front and center.